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This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.
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The Venture Imperative, Heidi Mason, Tim Rohner
- Language
- Released
- 2002
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- (Hardcover)
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- Title
- The Venture Imperative
- Language
- English
- Authors
- Heidi Mason, Tim Rohner
- Publisher
- Harvard Business Press
- Released
- 2002
- Format
- Hardcover
- Pages
- 336
- ISBN10
- 1578513359
- ISBN13
- 9781578513352
- Series
- Rating
- 4.1 out of 5
- Description
- This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.