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Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.
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Decoding the Irrational Consumer, Darren Bridger
- Language
- Released
- 2015
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- (Paperback)
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- Title
- Decoding the Irrational Consumer
- Language
- English
- Authors
- Darren Bridger
- Publisher
- Kogan Page Publishers
- Released
- 2015
- Format
- Paperback
- Pages
- 210
- ISBN10
- 0749473843
- ISBN13
- 9780749473846
- Series
- Rating
- 3.85 out of 5
- Description
- Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.