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Marketing as strategy. Understanding the CEO's agenda for driving growth and innovation, Nirmalya Kumar
- Language
- Released
- 2004
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- Title
- Marketing as strategy. Understanding the CEO's agenda for driving growth and innovation
- Language
- English
- Authors
- Nirmalya Kumar
- Publisher
- Harvard Business School Press
- Publisher
- 2004
- ISBN10
- 1591392101
- ISBN13
- 9781591392101
- Category
- Marketing and PR, Book sale