Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
Authors
Book rating
More about the book
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Book purchase
Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping, Philip Graves
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.