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Advertising and promotion management, John R. Rossiter, Larry Percy
- Language
- Released
- 1987
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- Title
- Advertising and promotion management
- Language
- English
- Authors
- John R. Rossiter, Larry Percy
- Publisher
- McGraw-Hill
- Released
- 1987
- ISBN10
- 0071002782
- ISBN13
- 9780071002783
- Category
- Business and Economics, Book sale