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- 694 pages
- 25 hours of reading
More about the book
Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.
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Advertising, Thomas C. O. Guinn, Chris T. Allen, Richard J. Semenik
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Advertising
- Language
- English
- Publisher
- South Western Educational Publishing
- Released
- 2000
- Format
- Hardcover
- Pages
- 694
- ISBN10
- 0324006616
- ISBN13
- 9780324006612
- Series
- Rating
- 3.5 out of 5
- Description
- Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.