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Diesel is a fashion phenomenon. Exuding the kind of knowing, eclectic 90s cool that everyone seeks, the Diesel label turns its back on style dictators and eschews slavish trend-following. The result is a global success story with outlets in over 80 countries. The clothes themselves, however, are only half the story. The Diesel ad campaigns have been massively influential, their ironic images, evoking a 1950s consumer paradise, reflecting the quirky, slightly retro nature of the clothing.
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Diesel, Ted Polhemus
- Language
- Released
- 1998
- Binding
- (Hardcover)
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- Title
- Diesel
- Language
- English
- Authors
- Ted Polhemus
- Publisher
- Thames and Hudson
- Released
- 1998
- Format
- Hardcover
- Pages
- 64
- ISBN10
- 0500018928
- ISBN13
- 9780500018927
- Series
- Rating
- 2 out of 5
- Description
- Diesel is a fashion phenomenon. Exuding the kind of knowing, eclectic 90s cool that everyone seeks, the Diesel label turns its back on style dictators and eschews slavish trend-following. The result is a global success story with outlets in over 80 countries. The clothes themselves, however, are only half the story. The Diesel ad campaigns have been massively influential, their ironic images, evoking a 1950s consumer paradise, reflecting the quirky, slightly retro nature of the clothing.