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More about the book
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
Book purchase
Consumer behavior: Concepts and apllications, David L. Loudon, Albert J. Della Bitta
- Language
- Released
- 1993
- Binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €9.99
Payment methods
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- Title
- Consumer behavior: Concepts and apllications
- Language
- English
- Authors
- David L. Loudon, Albert J. Della Bitta
- Publisher
- McGraw-Hill
- Released
- 1993
- Format
- Hardcover
- ISBN10
- 0070387672
- ISBN13
- 9780070387676
- Series
- Collection
- McGraw-Hill series in marketing
- Tags
- Business, Marketing and PR
- Rating
- 4.25 out of 5
- Description
- Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.