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The power of the purse : how smart businesses are adapting to the world's most important consumers - women
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"Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics
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The power of the purse : how smart businesses are adapting to the world's most important consumers - women, Fara Warner
- Language
- Released
- 2006
- Binding
- (Hardcover)
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- Title
- The power of the purse : how smart businesses are adapting to the world's most important consumers - women
- Language
- English
- Authors
- Fara Warner
- Publisher
- Pearson
- Released
- 2006
- Format
- Hardcover
- Pages
- 240
- ISBN10
- 0131855190
- ISBN13
- 9780131855199
- Series
- Rating
- 3.25 out of 5
- Description
- "Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics