The 12 powers of a marketing leader : how to succeed by building customer and company value
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The 12 powers of a marketing leader : how to succeed by building customer and company value, Patrick Barwise, Thomas Barta
- Language
- Released
- 2017
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- Title
- The 12 powers of a marketing leader : how to succeed by building customer and company value
- Language
- English
- Authors
- Patrick Barwise, Thomas Barta
- Publisher
- McGraw-Hill Education
- Released
- 2017
- ISBN10
- 1259834719
- ISBN13
- 9781259834714
- Category
- Business and Economics