More about the book
Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
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Total E-mail Marketing: Maximizing your results from intergrated E-marketing, Dave Chaffey
- Language
- Released
- 2007
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- (Paperback)
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