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- 296 pages
- 11 hours of reading
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Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
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Total E-mail Marketing: Maximizing your results from intergrated E-marketing, Dave Chaffey
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Total E-mail Marketing: Maximizing your results from intergrated E-marketing
- Language
- English
- Authors
- Dave Chaffey
- Publisher
- Elsevier
- Released
- 2007
- Format
- Paperback
- Pages
- 296
- ISBN10
- 0750680679
- ISBN13
- 9780750680677
- Series
- Rating
- 3.45 out of 5
- Description
- Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.