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This book explains openly and directly the complex and holistic nature of retail branding.
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Retail Branding: From stopping power to shopping power, Michel van Tongeren
- Language
- Released
- 2004
- Binding
- (Hardcover)
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- Title
- Retail Branding: From stopping power to shopping power
- Language
- English
- Authors
- Michel van Tongeren
- Publisher
- BIS Publishers bv
- Released
- 2004
- Format
- Hardcover
- Pages
- 160
- ISBN10
- 9063690436
- ISBN13
- 9789063690434
- Series
- Tags
- Business, Marketing and PR
- Rating
- 4 out of 5
- Description
- This book explains openly and directly the complex and holistic nature of retail branding.