Give

More about the book

Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In Give, he will show you what differentiates Facebook from traditional advertising and explain why it's so important to promote your business in a way that's congruent with the norms of social media. He'll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. You'll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.