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Parameters
- 306 pages
- 11 hours of reading
More about the book
Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
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Copywriting Made Simple, Tom Albrighton
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Copywriting Made Simple
- Language
- English
- Authors
- Tom Albrighton
- Publisher
- ABC Business Communications
- Released
- 2020
- Format
- Paperback
- Pages
- 306
- ISBN10
- 1838054510
- ISBN13
- 9781838054519
- Series
- Rating
- 3.9 out of 5
- Description
- Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.