Smarketing

More about the book

Why Marketing in its Current Form is Dead Why Sales in its Current Form is Dead Where are Customers Falling Between Sales and Marketing Departments? The Sales and Marketing Department of the Future Implementing Smarketing into Your Company How Do You Implement a Smarketing Programme? Challenges of Smarketing and How to Overcome Them Governance and Measures You Will Need to Implement a Smarketing Program Practical Tools To Support Your Smarketing Program Account Based Marketing - A New Way to Organize Sales Conclusion: How Will Smarketing Prepare You for the Future?