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Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.
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Big Data, Big Dupe, Stephen Few
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Big Data, Big Dupe
- Language
- English
- Authors
- Stephen Few
- Publisher
- Analytics Press
- Released
- 2018
- Format
- Paperback
- Pages
- 96
- ISBN10
- 1938377109
- ISBN13
- 9781938377105
- Series
- Rating
- 3.7 out of 5
- Description
- Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.