The book is currently out of stock
Parameters
Categories
More about the book
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Book purchase
Neuro Design, Darren Bridger
- Language
- Released
- 2017
We’ll notify you via email once we track it down.
Payment methods
- Title
- Neuro Design
- Language
- English
- Authors
- Darren Bridger
- Publisher
- Kogan Page
- Publisher
- 2017
- Format
- Paperback
- ISBN10
- 0749478888
- ISBN13
- 9780749478889
- Category
- Business and Economics
- Description
- Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.