Lean agile marketing: how to become agile and deliver marketing success

More about the book

Learn to implement Agile marketing and understand how other marketers have adopted Agile methodologies. This book provides a realistic and actionable guide to starting Agile in marketing, featuring practical examples and detailed case studies of various Agile marketing teams. You will gain insights into applying lean and Agile principles to marketing planning and execution, focusing on practical strategies such as: 1. Building skills for adaptive marketing planning to reduce campaign costs. 2. Learning techniques to deliver campaigns on time and within budget while visualizing workflow to limit work-in-progress and enhance task completion rates. 3. Becoming a successful and collaborative team member, while team leaders learn to collaborate effectively with their direct reports and manage time efficiently. 4. Adopting the mindset of successful Agile marketing professionals and setting up teams for effective campaign execution. 5. Developing campaigns based on customer experience and analytics insights. 6. Creating self-organizing teams to ease the workload of CMOs and senior managers. 7. Reducing micromanagement to improve team morale and job satisfaction. 8. Shifting the team’s mindset to enhance collaboration and communication. 9. Eliminating time and budget wastage within marketing teams. 10. Understanding effective team composition and skill requirements to build an Agile marketing team based on existing skills. The book