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- 365 pages
- 13 hours of reading
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Marketing has become a core discipline for business and an essential skill for any manager. This book is a practical marketing primer, using the "marketing in a weekend" principle.
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The Financial Times Guide to Marketing, Tim Ambler
- Language
- Released
- 1996
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- Title
- The Financial Times Guide to Marketing
- Language
- English
- Authors
- Tim Ambler
- Publisher
- Financial Times Management
- Released
- 1996
- Pages
- 365
- ISBN10
- 0273620320
- ISBN13
- 9780273620327
- Series
- Rating
- 3.35 out of 5
- Description
- Marketing has become a core discipline for business and an essential skill for any manager. This book is a practical marketing primer, using the "marketing in a weekend" principle.