Parameters
Categories
More about the book
For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR
Book purchase
From Global to Metanational, José Santos, Peter J. Williamson, Yves L. Doz
- Language
- Released
- 2001
We’ll notify you via email once we track it down.
Payment methods
- Title
- From Global to Metanational
- Language
- English
- Authors
- José Santos, Peter J. Williamson, Yves L. Doz
- Publisher
- Harvard Business Press
- Publisher
- 2001
- ISBN10
- 0875848702
- ISBN13
- 9780875848709
- Category
- Business and Economics
- Description
- For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR