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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Language
- Released
- 2003
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- (Hardcover)
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- Title
- Scenario planning : the link between future and strategy
- Language
- English
- Authors
- Mats Lindgren, Hans Bandhold
- Publisher
- Palgrave Macmillan
- Released
- 2003
- Format
- Hardcover
- Pages
- 240
- ISBN10
- 0333993179
- ISBN13
- 9780333993170
- Series
- Rating
- 4.35 out of 5
- Description
- Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.