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Design for advertising is huge. This book takes a look at leading advertising campaigns from around the world and the design that has made them so successful. From print to screen-based, projects are diverse in terms of both scale and budget. The author devotes a chapter to each project with comments from designers, clients, repro houses and printers. Approximately 10 projects are featured, showing the process of design from original brief to finished product.
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Digital lab : print & electronic design advertising, Mono
- Language
- Released
- 2001
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- Title
- Digital lab : print & electronic design advertising
- Language
- English
- Authors
- Mono
- Publisher
- Rotovision
- Released
- 2001
- Pages
- 160
- ISBN10
- 2880465575
- ISBN13
- 9782880465575
- Series
- Rating
- 3.25 out of 5
- Description
- Design for advertising is huge. This book takes a look at leading advertising campaigns from around the world and the design that has made them so successful. From print to screen-based, projects are diverse in terms of both scale and budget. The author devotes a chapter to each project with comments from designers, clients, repro houses and printers. Approximately 10 projects are featured, showing the process of design from original brief to finished product.