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More about the book
What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
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Does It Pay to Advertise?, John Philip Jones
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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