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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
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Does It Pay to Advertise?, John Philip Jones
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Does It Pay to Advertise?
- Language
- English
- Authors
- John Philip Jones
- Publisher
- Lexington Books
- Released
- 1989
- Format
- Hardcover
- Pages
- 380
- ISBN10
- 0669158976
- ISBN13
- 9780669158977
- Series
- Rating
- 4.35 out of 5
- Description
- What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.