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Brand Equity and Advertising, Advertising's Role in Building Strong Brands, David A. Aaker, Alexandr L. Biel
- Language
- Released
- 1993
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- Title
- Brand Equity and Advertising, Advertising's Role in Building Strong Brands
- Language
- English
- Authors
- David A. Aaker, Alexandr L. Biel
- Publisher
- Lawrence Erlbaum Associates
- Publisher
- 1993
- ISBN10
- 0805812849
- ISBN13
- 9780805812848
- Category
- Business and Economics