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It provides practical guidance for transforming your advertising, promotion, and marketing strategy to take advantage of today's instantaneous communication and unlimited access to information.
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The New Maximarketing, Stan Rapp, Thomas L. Collins
- Language
- Released
- 1995
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- (Hardcover)
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- Title
- The New Maximarketing
- Language
- English
- Authors
- Stan Rapp, Thomas L. Collins
- Publisher
- McGraw-Hill
- Released
- 1995
- Format
- Hardcover
- Pages
- 330
- ISBN10
- 007052033x
- ISBN13
- 9780070520332
- Series
- Rating
- 3 out of 5
- Description
- It provides practical guidance for transforming your advertising, promotion, and marketing strategy to take advantage of today's instantaneous communication and unlimited access to information.