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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
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Kapferer on Luxury, Jean Noël Kapferer
- Language
- Released
- 2015
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- Title
- Kapferer on Luxury
- Language
- English
- Authors
- Jean Noël Kapferer
- Publisher
- Kogan Page Ltd
- Publisher
- 2015
- Format
- Paperback
- ISBN10
- 074947436X
- ISBN13
- 9780749474362
- Category
- Business and Economics
- Description
- Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.