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Citizen Brand" presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate.
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Citizen brand : 10 commandments for transforming brands in a consumer democracy, Marc Gobé
- Language
- Released
- 2002
- Binding
- (Paperback)
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- Title
- Citizen brand : 10 commandments for transforming brands in a consumer democracy
- Language
- English
- Authors
- Marc Gobé
- Publisher
- Allworth Press
- Released
- 2002
- Format
- Paperback
- Pages
- 256
- ISBN10
- 158115240x
- ISBN13
- 9781581152401
- Series
- Rating
- 3.15 out of 5
- Description
- Citizen Brand" presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate.