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Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
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100 Ways to Create a Great Ad, Tim Collins
- Language
- Released
- 2014
- Binding
- (Paperback)
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- Title
- 100 Ways to Create a Great Ad
- Language
- English
- Authors
- Tim Collins
- Publisher
- Laurence King Publishing
- Released
- 2014
- Format
- Paperback
- Pages
- 208
- ISBN10
- 1780671687
- ISBN13
- 9781780671680
- Series
- Rating
- 4.1 out of 5
- Description
- Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.