Parameters
- 312 pages
- 11 hours of reading
More about the book
An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.
Book purchase
Absolut : Biography of a Bottle, Carl Hamilton
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.