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- 312 pages
- 11 hours of reading
More about the book
An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.
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Absolut : Biography of a Bottle, Carl Hamilton
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Absolut : Biography of a Bottle
- Language
- English
- Authors
- Carl Hamilton
- Publisher
- Texere, [2000]
- Released
- 2000
- Format
- Hardcover
- Pages
- 312
- ISBN10
- 1587990024
- ISBN13
- 9781587990021
- Series
- Rating
- 3.65 out of 5
- Description
- An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.