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Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
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Loveworks, Kevin Roberts
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Loveworks
- Language
- English
- Authors
- Kevin Roberts
- Publisher
- powerHouse Books,U.S.
- Released
- 2013
- Format
- Hardcover
- Pages
- 192
- ISBN10
- 1576876403
- ISBN13
- 9781576876404
- Series
- Rating
- 3.9 out of 5
- Description
- Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.