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Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
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The Social Entrepreneur's Playbook, Expanded Edition, Ian C. MacMillan, James D. Thompson
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Social Entrepreneur's Playbook, Expanded Edition
- Language
- English
- Authors
- Ian C. MacMillan, James D. Thompson
- Publisher
- Wharton Digital Press
- Released
- 2013
- Format
- Paperback
- Pages
- 234
- ISBN10
- 1613630328
- ISBN13
- 9781613630327
- Series
- Rating
- 3.5 out of 5
- Description
- Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.