Pascal Gielen - Creativity and Other Fundamentalisms

The magic word these days is 'creativity,' and not just for business managers and policymakers alike demand it. Even family therapists and mediators urge us to find more creative solutions. At present, creativity is all about positive morality. But what remains of the meaning of the word when just about everyone is using it to death? And where does this hunger for creativity come from? Isn't it instead a sign of a creeping loss of true creativity? Author Pascal Gielen, the director of the research center Arts in Society at Groningen University and a specialist on art and Post-Fordism, relates the story of the process of the social (re)creation of creativity by taking readers on a fictive eight-day journey. The second in a series issued by the Mondriaan Fund to promote thinking about visual art and artisthood.