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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.
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Reverse Innovation, Vijay Govindarajan, Chris Trimble
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Reverse Innovation
- Language
- English
- Authors
- Vijay Govindarajan, Chris Trimble
- Publisher
- Conta Gromberg Communication
- Released
- 2012
- Format
- Hardcover
- ISBN10
- 1422157644
- ISBN13
- 9781422157640
- Category
- Business and Economics
- Description
- Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.