Innovating at the top : how global CEOs drive innovation for growth and profit
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This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.
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Innovating at the top : how global CEOs drive innovation for growth and profit, Roland Berger, Roland Berger Strategy Consultants
- Language
- Released
- 2009
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- Title
- Innovating at the top : how global CEOs drive innovation for growth and profit
- Language
- English
- Authors
- Roland Berger, Roland Berger Strategy Consultants
- Publisher
- Palgrave Macmillan
- Released
- 2009
- ISBN10
- 0230575730
- ISBN13
- 9780230575738
- Collection
- Think: act; INSEAD business press series
- Category
- Marketing and PR
- Description
- This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.