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Basics Advertising 03: Ideation

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Parameters

  • 184 pages
  • 7 hours of reading

More about the book

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

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Basics Advertising 03: Ideation, Nik Mahon

Language
Released
2011
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€16.99

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