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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
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Basics Advertising 03: Ideation, Nik Mahon
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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