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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
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Basics Advertising 03: Ideation, Nik Mahon
- Language
- Released
- 2011
- Binding
- (Paperback)
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- Title
- Basics Advertising 03: Ideation
- Language
- English
- Authors
- Nik Mahon
- Publisher
- Bloomsbury Publishing PLC
- Released
- 2011
- Format
- Paperback
- Pages
- 184
- ISBN10
- 2940411506
- ISBN13
- 9782940411504
- Series
- Rating
- 3.85 out of 5
- Description
- Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.