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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
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Campaign Communication and Political Marketing, Philippe J. Maarek
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Campaign Communication and Political Marketing
- Language
- English
- Authors
- Philippe J. Maarek
- Publisher
- John Wiley And Sons Ltd
- Released
- 2011
- Format
- Paperback
- ISBN10
- 144433235X
- ISBN13
- 9781444332353
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Political Science & Politics, University Textbooks, Marketing & Sales
- Rating
- 4 out of 5
- Description
- Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.