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Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
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Brand Success, Matt Haig
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Success
- Language
- English
- Authors
- Matt Haig
- Publisher
- Kogan Page Ltd
- Released
- 2011
- Format
- Paperback
- ISBN10
- 0749462876
- ISBN13
- 9780749462871
- Category
- Business and Economics
- Description
- Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.