Sold out
More about the book
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Book purchase
Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Introduction to mass communication : media literacy and culture
- Language
- English
- Authors
- Stanley J. Baran
- Publisher
- Mayfield
- Released
- 2001
- Format
- Paperback
- Pages
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Series
- Tags
- Non-Fiction, Textbooks, School
- Rating
- 3.5 out of 5
- Description
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.