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A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.
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Lexus, Chester Dawson
- Language
- Released
- 2011
- Binding
- (Paperback)
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- Title
- Lexus
- Language
- English
- Authors
- Chester Dawson
- Publisher
- John Wiley And Sons Ltd
- Released
- 2011
- Format
- Paperback
- Pages
- 284
- ISBN10
- 0470828048
- ISBN13
- 9780470828045
- Series
- Rating
- 4.2 out of 5
- Description
- A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.