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- 298 pages
- 11 hours of reading
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.
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Data-Driven Marketing, Jeffery Mark
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Data-Driven Marketing
- Language
- English
- Authors
- Jeffery Mark
- Publisher
- John Wiley And Sons Ltd
- Released
- 2010
- Format
- Hardcover
- Pages
- 298
- ISBN10
- 0470504544
- ISBN13
- 9780470504543
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Self-Help, Technology, Marketing & Sales, Entrepreneurship, Case Studies
- Rating
- 3.9 out of 5
- Description
- NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.