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The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.
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Advanced Brand Management - Managing Brands in a Changing World (Second Edition), Paul Temporal
- Language
- Released
- 2009
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- (Hardcover)
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- Title
- Advanced Brand Management - Managing Brands in a Changing World (Second Edition)
- Language
- English
- Authors
- Paul Temporal
- Publisher
- John Wiley And Sons Ltd
- Released
- 2009
- Format
- Hardcover
- Pages
- 350
- ISBN10
- 0470824492
- ISBN13
- 9780470824498
- Series
- Rating
- 3.75 out of 5
- Description
- The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.