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- 295 pages
- 11 hours of reading
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Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
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I'm With the Brand, Robin Walker
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- I'm With the Brand
- Language
- English
- Authors
- Robin Walker
- Publisher
- Little, Brown Book Group
- Released
- 2008
- Format
- Paperback
- Pages
- 295
- ISBN10
- 184529887X
- ISBN13
- 9781845298876
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Science, Sociology, Marketing & Sales
- Rating
- 3.6 out of 5
- Description
- Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.