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- 295 pages
- 11 hours of reading
More about the book
Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
Book purchase
I'm With the Brand, Robin Walker
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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