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Starting from the premise that movie trailers can be considered a film genre, this study explores conventions as features of the genre & offers a primer for reading the rhetoric of movie trailers.
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Coming attractions : reading American movie trailers, Lisa Kernan
- Language
- Released
- 2004
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- Title
- Coming attractions : reading American movie trailers
- Language
- English
- Authors
- Lisa Kernan
- Publisher
- University of Texas Press
- Publisher
- 2004
- ISBN10
- 0292705581
- ISBN13
- 9780292705586
- Collection
- Texas film and media series
- Category
- Film
- Description
- Starting from the premise that movie trailers can be considered a film genre, this study explores conventions as features of the genre & offers a primer for reading the rhetoric of movie trailers.