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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
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National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Language
- Released
- 2006
- Binding
- (Paperback)
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- Title
- National Image and Competitive Advantages
- Language
- English
- Authors
- Eugene D. Jaffe, Israel D. Nebenzahl
- Publisher
- Copenhagen Business School Press
- Released
- 2006
- Format
- Paperback
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Series
- Rating
- 2.75 out of 5
- Description
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.