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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Brian Carroll
- Language
- Released
- 2006
- Binding
- (Hardcover)
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- Title
- Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Language
- English
- Authors
- Brian Carroll
- Publisher
- McGraw-Hill Education - Europe
- Released
- 2006
- Format
- Hardcover
- Pages
- 224
- ISBN10
- 0071458972
- ISBN13
- 9780071458979
- Series
- Rating
- 3.45 out of 5
- Description
- Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.