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Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.
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How to Sell at Margins Higher Than Your Competitors, William T. Brooks
- Language
- Released
- 2005
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- Title
- How to Sell at Margins Higher Than Your Competitors
- Language
- English
- Authors
- William T. Brooks
- Publisher
- John Wiley And Sons Ltd
- Publisher
- 2005
- Format
- Hardcover
- ISBN10
- 0471744832
- ISBN13
- 9780471744832
- Category
- Business and Economics
- Description
- Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.