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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
- Language
- English
- Authors
- Olga Mitterfellner
- Publisher
- Routledge
- Released
- 2020
- Format
- Paperback
- ISBN10
- 1138323098
- ISBN13
- 9781138323094
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Marketing & Sales, Fashion Themes, Fashion, Marketing and PR
- Description
- This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.