More about the book
HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA? Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build. Read The Fashion Switch to discover a proven five-step method that will enable you • Strengthen your unique brand story to powerfully convey your brand’s value quickly and easily • Create consistent distinct visual guidelines that take your brand to a new level • Stay ahead of fast-moving market changes and innovate to remain relevant • Engage and nurture customers to build an army of brand fans to grow your business • Gain full control of your finances and business strategy • Unlock the potential of your business and seize the opportunities of the new digital era of fashion
Book purchase
The Fashion Switch : The New Rules of the Fashion Business, Joanne Yulan Jong
- Language
- Released
- 2017
- Binding
- (Paperback)
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- Title
- The Fashion Switch : The New Rules of the Fashion Business
- Language
- English
- Authors
- Joanne Yulan Jong
- Publisher
- RethinkPress
- Released
- 2017
- Format
- Paperback
- Pages
- 186
- ISBN10
- 1781332398
- ISBN13
- 9781781332399
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Marketing & Sales, Fashion Themes, Fashion, Marketing and PR
- Rating
- 3.5 out of 5
- Description
- HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA? Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build. Read The Fashion Switch to discover a proven five-step method that will enable you • Strengthen your unique brand story to powerfully convey your brand’s value quickly and easily • Create consistent distinct visual guidelines that take your brand to a new level • Stay ahead of fast-moving market changes and innovate to remain relevant • Engage and nurture customers to build an army of brand fans to grow your business • Gain full control of your finances and business strategy • Unlock the potential of your business and seize the opportunities of the new digital era of fashion