Parameters
- 241 pages
- 9 hours of reading
More about the book
The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
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Luxury World : The past, present and future of luxury brands, Mark Tungate
- Language
- Released
- 2009
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- (Hardcover)
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- Title
- Luxury World : The past, present and future of luxury brands
- Language
- English
- Authors
- Mark Tungate
- Publisher
- KoganPage
- Released
- 2009
- Format
- Hardcover
- Pages
- 241
- ISBN10
- 0749452633
- ISBN13
- 9780749452636
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Marketing & Sales, Fashion Themes, Fashion
- Rating
- 4.1 out of 5
- Description
- The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.