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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
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How Brands Become Icons, Deborah Holtz
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- How Brands Become Icons
- Language
- English
- Authors
- Deborah Holtz
- Publisher
- Conta Gromberg Communication
- Released
- 2004
- Format
- Hardcover
- Pages
- 263
- ISBN10
- 1578517745
- ISBN13
- 9781578517749
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Design, Marketing & Sales, Culture and Society, Graduate School
- Rating
- 3.8 out of 5
- Description
- Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.